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When we talk about cultural phenomena, the rise of the Hallyu Wave has been exceptional. What emerged in the early 1990s has now spread like wildfire, making the world aware of its many attractions, culture, beauty, talents and a lot more. If you have ever wondered why South Korea is such a popular place today, then you can understand the essence of South Korea's global popularity and reasons for its fame by reading on.
Over the last two decades, South Korea has emerged as one of the most fascinating global travel destinations—and Indian travellers are catching on fast. Earlier, it was known majorly for its technology and pop culture. However, South Korea has suddenly become a household name, quickly evolving into a dream destination for travellers seeking its tradition, technology, natural beauty, and trendsetting culture.
From Super Junior to Blackpink, Korean pop or K-pop has taken the world by storm. Known for its high energy, stylish and catchy factors, K-pop songs have millions of fans worldwide. Even if you're not a fan, you must have heard about PSY's Gangnam Style and BTS' Dynamite when they went viral!
Riding the Korean 'Hallyu' wave is Korean food, a cuisine as unique as its birthplace. The global fascination with Korea automatically points towards its food, making it a topic of interest. Korean foods like kimchi, bulgogi, bibimbap, dongchimi, chapchae are featured in almost every Korean show or movie, fascinating viewers. But it's also their spicy, unique and lip-smacking flavours that are known for their flavourful but healthy eating options.
Korean skincare is globally acknowledged, and their beauty products have become a massive hit. South Korea also saw a rise in medical tourism because of its outstanding cosmetic treatments and services offered at affordable rates. Tourists also love shopping in Seoul's beauty districts like Myeong-dong and Gangnam, trying out products straight from the source.
The Korean writing system is called Hangul, known for its easy to learn phonetic script. It has gained a lot of popularity thanks to the Korean wave and interest in understanding the culture better. There has been a surge in demand for Korean language classes thanks to the South Korean government's support and social media influence. Plus, growing economic opportunities in South Korea also make it a desirable trait, pushing a lot of international students to pick it up as their foreign language.
Whether it's the high-speed bullet trains or serene ancient temples, South Korea is a land where the past and the future coexist seamlessly. The country is exceptionally advanced when it comes to infrastructure and technology. But it is also deeply rooted in Korean traditions, permeating all spheres of life.
Korean movies like Parasite, Alive, Oldboy are some names that almost every cinemaphile is familiar with. Korean shows or K-dramas have been instrumental in popularising Korean culture, and for good reasons! Be it direction, storytelling, concept or production, Korean media is a class apart. It offers a wide genres, ranging from rom-coms to mind-bending experimental ones, forcing the viewers to binge-watch them. The scenic and iconic filming spots often spark curiosity to visit these filming sets and locations, making Korea a popular attraction among cinemaphiles.
South Korea has a very reliable public transport making it easier for locals and tourists to explore the country. It is also known for its low crime rates and tourist-friendly infrastructure. It also offers free or very affordable outing options like exploring Bukchon Hanok Village or trekking through Namsan Mountain Park. What's more, South Korea is very welcoming to international visitors.
South Korea offers a beautiful experience throughout the year, thanks to its endless attractions and diverse seasons. No matter the time of the year, you can easily explore many places and still feel it is the best time to visit South Korea! Here are the most popular South Korean cities and the best things to do there:
The capital city of South Korea, Seoul is a stunning blend of heritage and cutting-edge modernity. The city landscape has historical landmarks, such as Gyeongbokgung Palace and Bukchon Hanok Village, and modern skyscrapers like the iconic Lotte World Tower.
You can explore popular markets like Namdaemun and Gwangjang to experience vibrant local culture and sample authentic Korean cuisine. At the same time, you can also check out the city's thriving nightlife thanks to its numerous bars, clubs, and concerts. Here are some of the best South Korea tourist attractions in Seoul:
Originally, Jeju Island were known for being a favourite honeymoon destination for South Koreans. Today, it has become one of the most famous places in Korea thanks to the netizens who are well-versed with several K-dramas filmed on this island. There has also been a spike in Indian visitors, making Jeju's tourism scene more diverse and lively. You can easily get a visa for South Korea to visit this place. However, the South Korean government also allows visa-free entry to Jeju Island from India, given they arrive on a direct flight. Here are some of the best places to visit in Jeju Island:
While The Train to Busan may not have painted a very pretty image for most, this coastal city is perfect for a beach escape. Pusan or Busan is an ancient city, known for being the largest port city in South Korea. It is also an important educational hub, most famous for its Pusan National University.
The early Korean Wave can be traced back to Winter Sonata, a K-drama that was shot on Namiseom or Nami Island. Situated in Gyeonggi-do, this romantic spot is perfect for couples and families. It is located at a short trip from Seoul, best known for its tree-lined paths and scenic walks.
For over a thousand years, Gyeongju served as the capital of the ancient Silla Kingdom. It is known for numerous World Heritage Sites, often called 'the museum without walls' because of its numerous historic sites, temples, palaces and tombs. Famous places include Gyeongju National Park, Hwangnyongsa Temple, Seongjae Art Gallery and more.
Season | Known For |
Spring (March to May) | Cherry blossoms and mild weather. Perfect for Nami Island, parks, and city strolls. |
Autumn (September to November) | Gorgeous fall foliage, cooler temperatures, and less humidity. |
Winter (December to February) | Ideal for snow lovers and ski trips in places like Yongpyong. |
Summer (June to August) | Hot and humid, but perfect for beaches in Busan and Jeju. |
For Indian travellers, April (spring) and October (autumn) are particularly pleasant and picturesque times to plan a visit to South Korea.
South Korea may be famous for its entertainment industry, but it is more than just K-pop and cosmetics. From its soul-stirring monuments to its vibrant night markets, from peaceful islands to state-of-the-art buildings, there are plenty of things to do in South Korea for every kind of traveller. Whether you're planning to backpack or are here with your family to explore new cultures, South Korea is ready to charm you.
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*Price shown is for a 30 day trip to Thailand with 1 lakh dollar coverage for an adult of age 25 years