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Tips to Attract Parents for School Admission

A parent checks several aspects before enrolling a child in a school. The school must strive to attract parents for school admission. This article highlights some tips to attract parents for school admission.

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Tips to Attract Parents for School Admission

Here are some tips to attract parents for school admission.

Identify USPs

A school must identify its Unique Selling Points (USPs) before starting a campaign in order to attract parents for school admission. The management must focus on the aspects that set the school apart from other institutions in terms of academic excellence. It must also highlight the extracurricular activities, integration of technologies and specialised programs.
Promote a Positive Learning Environment

A school must create a positive learning and welcoming environment and appropriate atmosphere. It must highlight the inclusive learning environment that it provides to children. In addition, the school should also consider emphasising caring teachers who are well qualified to teach the students. Teachers play a crucial role in the growth and development of students. Hence, the school should bring forward the teachers to subserve the school’s education planning.
Use Social Media Platforms

In the digital era, social media platforms play a crucial role in order to promote goods and services. The school can create some engaging and informative content and upload the same on social media in order to let the parents see those posts. In the posts, the school must highlight the achievements and success stories of the students. This helps in establishing an emotional connection with the parents who are willing to send their children to a reputed school.
Trademark Registration of School

The school name must be registered as the trademark on the official website of Intellectual Property of India. This will help prevent other people from starting a school with the same name. One may visit the ipindiaonline.gov.in and register the school name in Class 41.
Get in Touch with Local Community

Local communities are the ones who send their children to the nearby school. Therefore, the school must develop its presence in the local community. It must participate in the community events and support the local causes. In addition, it must build a positive school image in their eyes and the parents.
Publish Informative Brochures

The school must not refrain from creating informative brochures and flyers which shall further help the parents to decide the best school for their children. The brochures showcase the facilities and programs that the school provides to the students. It also consists of the achievement of the school.
Collaborate With Alumni

Engage the school's alumni to show the long-term benefits from the institution's education. Highlight success stories of previous students to demonstrate the quality of their education and the accomplishments they have made since graduation.
Balance Student-Teacher Ratio

The school must strive to balance the teacher-student ratio in order to facilitate individual support and attention. This helps in classroom management. In addition, the effective teacher-student ration subserves the education quality. In India, there should be one teacher for 26 students in primary school. For upper primary, there should be one teacher for 19 students. For secondary, one teacher for 17 students and higher secondary, one teacher for 27 students.

In the End!

A school must utilise the aforementioned tips to attract parents to school admission. They should the social media platforms and collaborate with alumni. In addition, the school must publish its brochures and utilise the social media platform in order to get in touch with local communities and advertise its achievements, success ratio, and academic excellence.