Policybazaar brings back Kapil Sharma in its humorous new brand campaign

25 October 2023, Gurugram: Policybazaar brings back the comedic genius of Kapil Sharma with a series of ad films marking his return as the brand ambassador. The actor-comedian, who collaborated with the brand in the past for the witty campaign Ullu-Thullu, is back with his signature style to educate customers about the benefits of comparing and buying insurance. 

By infusing humour in a complex category like insurance, Kapil Sharma makes the best use of his mass appeal to take the message far and wide. The entertainer’s iconic style makes him a natural choice for the campaign, which is in line with the brand’s larger mission of simplifying insurance and making it more relatable for the masses. This partnership promises a delightful journey ahead with more ads in the series to be rolled out soon. 

Samir Sethi, Head of Brand Marketing, Policybazaar, said “Insurance, though crucial, can often feel like a maze. Considering the success of our past collaborations with Kapil Sharma, we are delighted to welcome him back. We believe that his unique ability to connect with the audience through humour will demystify the insurance-buying process and encourage our customers to make more informed choices. Policybazaar is committed to making insurance accessible and affordable for all, and this association is a significant step in that direction.”

While a lot of two-wheelers ply uninsured on Indian roads, car insurance is often treated as a run-of-the-mill purchase with little thought being put into it. The ads focus on these two target segments. While the car insurance buyers are advised to compare on Policybazaar and save up to Rs 8000, the two-wheeler owners are educated to buy motor insurance to save themselves from theft or legal consequences.  The campaign emphasizes on how Policybazaar can make their motor insurance purchase more transparent, seamless and affordable.

Talking about the conceptualisation, Hemant Misra, Managing Director of the MagicCircle Communications agency, said, “Policybazaar and Kapil Sharma coming together is a strong strategic decision for the car and bike insurance category. Given his mass appeal, Kapil is the right choice for the brand to engage better with the target audience. Not to mention, Kapil’s sense of humour makes any communication memorable and relatable.”

Policybazaar continues to lead the charge in transforming the way insurance is purchased in India. With this launch, Policybazaar reaffirms its commitment to its mission of #HarFamilyHogiInsured aligned with the IRDAI’s vision of a fully insured India by 2047. Customers can look forward to an entertaining and informative journey as they explore their insurance options, choose the best one for them and save up on premiums.

Campaign Video Links

https://www.youtube.com/watch?v=PLfVF2kK8SA

https://www.youtube.com/watch?v=v1vELqeDtuM

https://www.youtube.com/watch?v=ijpkOL88D8c

Policybazaar Marketing Team

CMO: Sai Narayan
Head of Brand Marketing: Samir Sethi
Associate Vice President: Nivedita Gupta
Senior Media Manager: Vineet Krishnan

Production House: K Silent Productions
Director: Rahul Bharti
Executive Producer: KC Pandey

Creative Agency: MagicCircle Communications
Managing Director: Hemant Misra
Executive Creative Director: Natwar Singh
Chief Creative Officer: Dheeraj Renganath
VP, Client Servicing: Kunal Sharma

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About Policybazaar (policybazaar.com):

Policybazaar.com is one of India’s largest insurance platforms. It is the flagship platform of PB Fintech, which owns the fintech brand, Paisabazaar.com, and the lending & insurance platform in the UAE region, Policybazaar.ae. The Policybazaar.com Group has backing from a host of investors including the likes of PE funds and other family offices. Policybazaar.com started with the purpose to educate people on insurance products and with its offerings has addressed the large and highly underpenetrated online insurance markets.