Want To Make Policybazaar A Neo-Insurance Company: Yashish Dahiya

Policybazaar.com, India’s leading digital insurance platform, is planning to transform into a new-age insurtech company that provides end-to-end services to customers right from bookings to policy issuance, service support, upkeep of documents, claims, etc.

Policybazaar Group CEO and Co-Founder Yashish Dahiya recently said, “We are more interested in product creation and providing claim support.” 

He was speaking at a webinar session — Cost of Health: Insurtech in a Pandemic — organized by Collision from Home, North America’s Virtual Tech Conference. The session was moderated by John Armstrong, National Industry Leader for financial services, KPMG, Canada. 

Claim Is The Moment Of Truth For Customers 

According to a recent survey of Policybazaar’s customers, for around 58% of respondents, an insurer’s claim settlement ratio was one of the key factors to look into before buying a health insurance plan.

Building years of customer experience and understanding, Policybazaar is shifting focus from being primarily an insurance aggregator to a neo-insurance company that not just provides options for comparing products but also helps them in claims support and provides unmatched service. 

“We are keen to figure out how we can get involved in the claims process and provide assistance to our customers,” Dahiya said. 

((quote_1))

Since the beginning of its operations, Policybazaar has documented all interactions and conversations with customers. The same data pertaining to consumer needs can be analyzed and used to create tailor-made products for new-age consumers. Policybazaar believes data analytics and artificial intelligence will help the industry as a whole and partners alike in creating personalized products for the consumers, which will be a win-win situation for customers.

(Article edited by Sunny Lamba)

((newsletter))