How To Buy LIC Policy?

Buying LIC Policy is a significant step towards securing your financial future and protecting your loved ones. LIC, as a trusted name in the insurance industry, offers a range of policies to cater to different needs. One of the prominent choices individuals face when opting for LIC policies is whether to purchase them online or through a traditional agent. Continue reading to find out the pros and cons of each approach.

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Buying LIC Policy through online platforms or agents solely depends on your individual preferences, level of comfort with technology, and the complexity of your insurance needs. Both options have their own set of advantages. Let us explore both buying methods to help you decide the suitable one.

Buying LIC Policy Online

In an era of digitalization, online LIC policy purchases have gained immense popularity. The convenience and accessibility offered by online platforms are undeniable advantages. Individuals can explore various policies, compare features, and calculate premiums from the comfort of their homes. Buying LIC policy online eliminates the need for physical visits and streamlines the buying process.

Benefits of Online LIC Policy Purchase

  • 24/7 Accessibility: Online platforms provide the flexibility to browse policies and make purchases anytime, overcoming working hours constraints.

  • Easy Comparison: Potential policyholders can easily compare plans based on features, benefits, and premiums, aiding them in making well-informed decisions.

  • Quick Processing: Online purchase reduces paperwork, leading to faster processing times and policy issuance.

  • Transparency: Buying online often offers detailed information, ensuring transparency in policy terms and conditions.

  • Lower Costs: By cutting out intermediary commissions, online purchases can sometimes lead to slightly lower costs.

  • No Geographical Limitations: Individuals from remote areas can access and buy policies without needing a nearby LIC office.

Buying LIC Policy Through Agent

Buying an LIC Policy through an agent not only offers guidance but also gives it a personalized touch. They can assess your financial situation, understand your goals, and advise which policy suits you best. They offer personalized assistance, helping potential policyholders find the best-suited plans based on their specific needs and financial goals.

Benefits of Agent-Assisted LIC Policy Purchase

  • Expert Advice: Agents possess in-depth knowledge about various policies, enabling them to offer personalized recommendations tailored to the buyer's circumstances.

  • Customization: Agents can help individuals customize policies to align with their financial goals, ensuring comprehensive coverage.

  • Human Interaction: Agents provide a reassuring touch for those who value human interaction and prefer face-to-face consultations.

  • Assistance in Claims: Agents often assist policyholders during the claims process, making it smoother and less daunting.

  • Clarification of Doubts: Buyers can directly ask questions and have concerns addressed by an expert, which can be more reassuring than relying solely on online information.

Buying LIC Online or Through Agents- Which is Better?

When it comes to purchasing an LIC policy, individuals have the option of buying directly from LIC or through licensed agents. Both methods have pros and cons, so evaluating these factors can help you make an informed decision that aligns with your requirements. Here's a guide to help you choose between the two options:

  • Assess Your Comfort with Technology: 
    Consider your comfort level with online transactions and digital platforms. If you are tech-savvy and prefer the convenience of online processes, buying LIC policies online might suit you. On the other hand, if you're more comfortable with face-to-face interactions, an agent-assisted approach might be preferable.

  • Evaluate the Complexity of Your Needs: 
    You might feel confident navigating online platforms if you are fully aware of the insurance terminology and policy features. However, an agent's expertise can help you understand the terminologies and make well-informed decisions if your insurance needs are complex, involving multiple policies or riders.

  • Time Sensitivity: 
    Consider your urgency to acquire insurance coverage. Online purchases are generally quicker, making them suitable for individuals who need coverage promptly. If you have more time to research and discuss options, the agent-assisted approach can comprehensively understand the available policies.

  • Preference for Personalized Guidance: 
    Think about your preference for personalized guidance. If you value expert advice, policy recommendations tailored to your needs, and someone to address your queries directly, an agent-assisted purchase can provide that level of personalized support.

  • Research and Comparison: 
    If you're comfortable researching and comparing policies online, you can utilize LIC's official website to explore various policy options, calculate premiums, and compare benefits. Online platforms allow you to access detailed information and make side-by-side comparisons.

  • Consultation and Questions: 
    An agent can provide immediate answers if you have specific questions about policies, features, or terms. Agents are trained to address queries and provide clarifications, ensuring that you have a clear understanding of what you're purchasing.

Wrapping It Up:

The decision between purchasing an LIC policy online or through an agent depends on personal preferences, priorities, and circumstances. Online platforms offer unmatched convenience and accessibility, making them a go-to choice for digitally inclined individuals. On the other hand, agents provide expert advice, personalized guidance, and human interaction, which can be crucial for understanding and selecting the most appropriate policy.


*All savings are provided by the insurer as per the IRDAI approved insurance plan. Standard T&C Apply
^Trad plans with a premium above 5 lakhs would be taxed as per applicable tax slabs post 31st march 2023
+Returns Since Inception of LIC Growth Fund
~Source - Google Review Rating available on:- http://bit.ly/3J20bXZ
++Returns are 10 years returns of Nifty 100 Index benchmark
Policybazaar does not endorse, rate or recommend any particular insurer or insurance product offered by any insurer. This list of plans listed here comprise of insurance products offered by all the insurance partners of Policybazaar. The sorting is based on past 10 years’ fund performance (Fund Data Source: Value Research). For a complete list of insurers in India refer to the Insurance Regulatory and Development Authority of India website, www.irdai.gov.in

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